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Thursday, November 5, 2026
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Politics · National

Voters Weigh Tariffs and Prices in AP-NORC Survey

New polling data highlights economic anxiety as the central theme of the 2026 midterm election, with specific insights from North Carolina and Florida.

By Neha Delgado ·

Illustration for: Voters Weigh Tariffs and Prices in AP-NORC Survey
A quiet residential street in North Carolina on a rainy morning, with American flags displayed on porches as voters prepare to head to the polls.

Election Day has arrived with polls open across the nation as voters head to the polls to determine the balance of power in Congress for the final two years of President Donald Trump's second term. The Associated Press describes the contest as a referendum on the administration's performance, noting that many citizens are struggling with high prices. The economic landscape appears to be the dominant factor influencing voter decision-making in this cycle. Data from the AP-NORC polling indicates that thirty-five percent of U.S. adults approve of Trump's job performance. Only twenty-five percent approve of his handling of the economy, a figure that underscores the disconnect between the presidency and fiscal policy. Approximately seven in ten adults say the country is heading in the wrong direction, and most of those respondents blame the president for rising costs.

The AP-NORC numbers provide a clear snapshot of the mood in the nation. The polling suggests that economic dissatisfaction is widespread and is shaping the narrative of the day. In North Carolina, an open Senate race has become a focal point for this sentiment. Former Governor Roy Cooper is running against Michael Whatley, a former Republican National Committee chair. The state voted for Trump by a margin of three and three-tenths of a point in the 2024 presidential election. This close margin makes the race a critical battleground for Senate control. Voters in the state are particularly attuned to the impact of tariffs and trade policies on local businesses and consumers. The AP notes that economic strain has made similar races competitive in other states as well.

In Palm Beach Gardens, Florida, the election is also being viewed through the lens of economic performance. Mark Barker, a voter in the area, expressed his support for the president, stating that he has been following Trump the whole time and thinks he is doing an awesome job. Florida is using a new congressional map for this election, which adds a layer of complexity to the race. The state has two Senate seats on the ballot, including a special election for the remainder of Marco Rubio's term. Ashley Moody is the Republican candidate for that seat. The state voted for Trump by a margin of thirteen and one-tenth of a point in 2024. Despite the strong show of support for the president in the 2024 cycle, the current polling data suggests that economic issues remain a significant concern for many voters.

The contrast between the optimism of some Republican supporters and the anxiety of others is evident in the quotes gathered by the Associated Press. James Moore, a fifty-seven-year-old librarian in Raleigh, North Carolina, highlighted the personal financial impact of the current economic climate. He stated that he is paying more taxes, more for healthcare, and more for everything. This sentiment aligns with the broader AP-NORC findings that a majority of Americans feel the country is moving in the wrong direction. The AP notes that Republicans are bracing to lose the House while fighting to hold the Senate. One or two seats could tip either chamber, making the election highly competitive. Democrats, meanwhile, are described as cautiously optimistic about their chances of gaining control.

The AP-NORC polling is one of several surveys that have been released in the lead-up to the election. It provides a baseline for understanding voter sentiment on key issues. The data shows that economic approval is lower than overall job approval, suggesting that the cost of living is a specific pain point. This trend is consistent with the experiences of voters in states like North Carolina and Florida, where the effects of inflation and trade policies are felt daily. The AP attributes the rise in economic anxiety to factors such as tariffs and the ongoing conflict with Iran. These issues are central to the campaign messages being delivered by candidates on both sides of the aisle.

The Associated Press reports that more than fifty-seven million people had already voted as of Monday, surpassing the early vote of four years ago in many closely watched states. This high level of early voting indicates strong engagement from both parties. The AP notes that Republicans were planning for a turnout-heavy election, with RNC Chairman Joe Gruters stating that everything depends on turnout. He emphasized that if they turn out their voters, they win. The DCCC Chair, Rep. Suzan DelBene, countered that the American people are angry and want change. These statements reflect the strategic focus of both parties on mobilizing their base.

The AP-NORC numbers also highlight the role of the economy in shaping the broader political landscape. The poll found that most adults blame the president for high prices, a finding that resonates with voters in swing districts. The AP notes that the 2026 elections are likely to be the most expensive in history, with Republican committees outraising and outspending Democratic committees at the committee level. However, at the candidate level, Democrats outraised their opponents. This dynamic suggests a competitive race for resources and attention. The AP analysis of AdImpact data shows that eighty-eight point one percent of Republican general election TV ad spending went to states and districts that Trump won in 2024.

The AP-NORC survey provides a factual basis for understanding the current political mood. It shows that while there is support for the president, there is also significant concern about the economy. These findings are consistent with the quotes from voters in Raleigh and Palm Beach Gardens, who cited price increases and tax burdens as key issues. The AP notes that the election will decide who controls Congress for the final two years of Trump's term, making the outcome significant for the future of the administration. The data from the AP-NORC poll is a crucial tool for analysts and journalists as they track the progress of the election.

Source: Associated Press, Reuters, Ballotpedia

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